Oceňování 2013, 6(4):3

Applying the VIM Model on Valuing Brands with Negative Impact on Consumer's Buying Behaviour

Romana Čižinská, Tomáš Krabec

Published: December 6, 2013  Show citation

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Čižinská, R., & Krabec, T. (2013). Applying the VIM Model on Valuing Brands with Negative Impact on Consumer's Buying Behaviour. Oceňování, 6(4), 3
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